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Red Meets Blue
Perception is Reality
New book from John
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Fitness First Changes It Up

There are common scenarios that raise the need for a company to re-approach their brand. In my book "Build Great Brands" I label these as 'The...
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How I Wrote a Book

This month I released my book on branding "Build Great Brands". It's available on Amazon. Here's the synopsis below Great companies have ...
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Facebook spends big on WhatsApp

So Facebook has done it again. A spending spree it would seem. You may go out and splurge on new shoes, or an outfit. What does Facebook do? They g...
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World’s coolest CEO offices

The office environment is an important aspect to any workplace. For a CEO and a leader, it can be a place to think, to meet, to strategise and even t...
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Soda Stream – The Comeback Kid

It's back! It's truly something special when brands that were once great go quiet for years and then make a comeback. It intrigues me. I always wa...
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Think back to…2009

Well a lot can change in 4 years. I was inspired by a recent article sent to me entitled "A lot can change in Tech over four years" by Nick Bilton ...
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When no marketing is the marketing strategy

You may not have heard of it and that's exactly the point.  Beyonce released another chart topper fifth studio album a week ago and nobody knew about...
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Who wants a piece of the Christmas spending pie?

Australians will spend over $40 billion during Christmas according to Smart Company. $3b will go to apparel, $17b to food and drink, $7b to househo...
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9 million reasons that ads work

Ads work.  If just simply for the reason that companies and brands continue to invest more money into them.  They just work. I came across this V...
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I know what you’re doing nab, and it’s working

The word Banks. The very mention of that word can send shivers down a person's spine. The difficulty with branding a bank is that we as customers all...
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Famous Letterheads

A letterhead is the personal stamp of somebody's brand. With the decline in formality, the letterhead is often overlooked but for me, it's the piece ...
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The genius of Jamie Oliver

A thought occurred to me the other day.  Just how do famous 'personality brands' become famous? Jamie Oliver is just one of these mega personality b...