Red Meets Blue
Perception is Reality
New book from John


McDonald's in the USA recently announced that it will spend the next 18 months rebranding the way they present to the market. Whilst nothing is ruled ...

Airbnb launches new brand

Airbnb sits as the most popular lodging and house renting website in the world with over 600,000 listings in 33,000 cities and 192 countries. Found...

Did Apple Buy the Cool Kid?

On the 28th May 2014, Apple announced the acquisition of Beats by Dre for $3b primarily in cash (with $400m in Apple stocks). The news, as you’d exp...

HONY’s 6 million followers and counting

6.3 million followers on Facebook. Over 1 million followers on Instagram. Millions of visitors to the website per day. 'Humans of New York' or 'HON...

Fitness First Changes It Up

There are common scenarios that raise the need for a company to re-approach their brand. In my book "Build Great Brands" I label these as 'The...

How I Wrote a Book

This month I released my book on branding "Build Great Brands". It's available on Amazon. Here's the synopsis below Great companies have ...

Facebook spends big on WhatsApp

So Facebook has done it again. A spending spree it would seem. You may go out and splurge on new shoes, or an outfit. What does Facebook do? They g...

World’s coolest CEO offices

The office environment is an important aspect to any workplace. For a CEO and a leader, it can be a place to think, to meet, to strategise and even t...

Soda Stream – The Comeback Kid

It's back! It's truly something special when brands that were once great go quiet for years and then make a comeback. It intrigues me. I always wa...

Think back to…2009

Well a lot can change in 4 years. I was inspired by a recent article sent to me entitled "A lot can change in Tech over four years" by Nick Bilton ...

When no marketing is the marketing strategy

You may not have heard of it and that's exactly the point.  Beyonce released another chart topper fifth studio album a week ago and nobody knew about...

Who wants a piece of the Christmas spending pie?

Australians will spend over $40 billion during Christmas according to Smart Company. $3b will go to apparel, $17b to food and drink, $7b to househo...