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Campaign Management (Lead generation)
Campaign Management delivers metrics driven lead generation and advertising through effective channel marketing strategies. A great marketing campaign must be built on strong Brand Development to ensure maximum engagement and effectiveness is achieved. We develop appropriate channel marketing strategies to generate and nurture leads based on industry, goals and budget, and then establish marketing metrics and ROI dashboards to ensure the optimisation of spend.
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Experience Management (Conversion)
Experience Management focuses on client interaction and conversion. We map your current client experience through identifying all the touchpoints that connect your customers to your brand, carefully identifying areas for improvement. We establish measurement and review mechanisms, and implement plans to continually improve the quality of your audience’s brand experience. We do this because effective advertising and marketing strategies must be reinforced with an exceptional experience.
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Culture Management (Retention)
Culture Management builds on the truth that our brand is only as effective as the people that represent it. Across the life of Brand Development and Management, establishing increased buy-in on an internal level is essential to every marketing and advertising campaign’s success. We develop a brand culture kit and internal language guide to ensure there is consistency in the way our brand and culture are interlinked. We design internal communication rhythms as brand updates and brand culture programs to raise staff to brand engagement in order to maximise customer retention.
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Reputation Management (Sustainability)
Every brand requires short term and long term goals to maximise effectiveness. Reputation Management ensures there is a focus and plan centered on long term sustainability. We look forward to the next 5 years of your company and put in place strategies now to build sustainability and reputation for your brand. Reputation Management engages communities, produces educational content hubs, establishes key media and stakeholder relationships and builds strong engagement through social media. Reputation Management builds strong awareness in the community and industry for the long term sustainability of your brand.