The Be. Story

With a Fremantle location that was once home to the Americas Cup, this serviced apartment accommodation site undertook a major transition and approached Red Meets Blue to lead them through a process to rename, rebrand, and relaunch to market.

Red Meets Blue managed the strategic positioning via our Brand Strategy process, renaming to ‘Be. Serviced Apartments’ and rebranding to the new visual identity that you see today.

Finally, a brand launch strategy was developed and executed with ongoing Brand Management in place.

The Be. positioning statement ‘A place to rest and reinvigorate’ became notably important in defining not just the brand but the entire experience and product offered to customers.