The Brolga Story

The Brolga brand was in need of refreshing and the Red Meets Blue team worked with Brolga to appeal to the Broome market as a residential home builder.

With a strong connection to the local Brolga bird found in the northern parts of Western Australia, Red Meets Blue aligned the brand as ‘Uniquely Broome’ and rebranded to present a more professional and consistent image in the area with a slight tweak from ‘Developments’ to ‘Residential’ on the end of the name.

Red Meets Blue then worked with Brolga to execute a marketing and communication strategy aimed at raising awareness, attracting enquiries and solidifying the brand as a landmark in the Broome area and to this day, it ranks as a major home builder in the market.