Brand Strategy Survey

Step 1 of 3

Who you are and what you do
What is the name of your company?
Does it go by one more than one name?
What industry are you in?
What is the address of your current website(s)?
How do you feel about your current website(s)?
Do you have any social media accounts?
How do you feel about your current social media presence?
What are your current slogans or key statements?
In a sentence, what is it that you do?
What are your company values?
What is your mission / vision statement
Your goals
What ambitions do you have for the company?
Do you have a company strategic growth plan?
Is the company changing at all in the next 12 months, or is there anything we need to be aware of?
Business performance
What is your revenue range?
Historically, what advertising and marketing have you done?
Your current brand
How do you feel about your current brand?
How does your team/your customers feel about it? Have they commented?
Your audience
Who is your ideal audience? (describe them)
Do you categorise your customers? If yes, how?
What are you selling to them?
How do they find out about you?
What value do you provide to your customers?
What do satisfied customers say about you?

The market
Can you explain the state of the market?
What opportunities and threats need to be considered?
Is there any seasonality to your business?
Who do you see as your key competitors?
How do you compare? And how do you differentiate?
How do they advertise?
What do you do better than anyone else?
How would you like to be perceived in the market?

The Strategy process
What do you hope this branding project with Red Meets Blue will deliver?
How did you find the sales / get to know us process?
What were the key reasons that drove the decision to move forward with Red Meets Blue?
At this point, would you feel comfortable referring us to a friend/colleague? If not, at what point would you feel comfortable?
How many people will be attending the strategy workshop?
We cater the workshop with food and beverages - are there any dietary concerns we need to be aware of for you or other attendees?
And finally, is there anything else you feel we should know about before our strategy workshop?
For our feedback, approximately how long did this survey take to complete?
Personal details
Your Name
Your Email