A strategic campaign strategy process that identifies your brand differentiators in the market, the existing competitor landscape within your market, and the key opportunities that present themselves as a platform for a creative and innovative campaign plan. From idea to execution, We develop an activity rich and strategically considered campaign plan to run short-term campaign bursts through or long term marketing activity.
The channels available to reach audiences online has exploded in recent years, and having a strong digital engagement strategy is both affordable and opportunistic for companies looking to grow and build awareness.
At Red Meets Blue, we integrate digital marketing into the existing marketing function for our clients and measure performance through data and dashboards. Strong digital marketing campaigns first seek to understand the audience, intended campaign reach and success metrics for the budget available.
Great marketing campaigns successfully integrate an idea and creative execution across a number of online and offline channels. At Red Meets Blue, we can work with you to develop an annual marketing strategy as well as shorter-term bursts of activity in the form of campaigns.
We focus on understanding you and your goals, the behaviours of your audience, and the budget you have available to engage your market. From that understanding, we put together effective activity and media schedules designed to see maximum impact, and manage the delivery of that schedule until completion.