Website Design

Website design is more important than ever

There was a time when websites were merely placeholders designed as a front of professionalism for companies who felt they ‘needed’ an online presence to stay up with the times. Well those times have changed and great website design is now one of the most essential parts to your great brand. When done well, it contributes in exceptional ways, but when done ineffectively, it can inhibit the growth of your organisation. For this reason, great website design must be considered as a discipline to work towards outcomes that draw users in and win them over on your behalf.

What is website design?

For years, website design acted as a reflection of the printed material that existed for your company (i.e. the brochure but online) but nowadays, the specialisation and skill of website design focuses around mapping and planning user pathways to drive traffic to the most relevant content on your website.

The website design process

At Red Meets Blue, we start the design process with user pathway mapping to better understand who is coming to your website, why they are there and how we can ensure maximum value is delivered in that visit. This highly strategic approach to website design is paving the way for incredibly engaging experiences that becoming interesting and enjoyable for users looking for excuses to discover why your brand is interesting to them.

What’s interesting to note is that prospective customers will almost always check you out online before they reach out. It’s a proven statistic that you’re likely not the only company they’re looking at as well. With the ease of search, your competitors are now a click away. Building a website that is designed with the user in mind and differentiates you amongst your market becomes an asset worth investing into.

Great website design takes these user pathway maps we develop and creates wireframes and visual designs aimed at walking people through that pathway to the content that matters most to them.

These website designs whilst in the concept stage can then be refined and finalised before the process moves to coding and development. We find this the most efficient way of working through challenges, requests and testing before we begin the complex and intensive coding stage of website design.

Once designs and wireframes are approved and ready, we proceed to coding and it is here that your website design is turned into a fully functioning, interactive site built on a server environment and available for viewing online.

Mobile matters

All Red Meets Blue websites are accessible and responsive to mobile and tablet devices. In fact, we design our websites with this in mind. From the initial user pathway stage to the wireframes and website design concepts, we make sure that mobile and tablet sizes are considered because mobile matters. We find that for a number of our clients, their traffic is more heavily skewed towards mobile and tablet devices in majority over desktop viewers. With these kinds of fundamental shifts in the way users around the world engage the Internet, our website design philosophy and approach must change with it to focus on mobile as much as (if not more) than desktop. All websites designed and developed by Red Meets Blue effectively transition to mobile and tablet devices.

An evolving asset

Great website design understands the need for website content to update and change over time and should be built with this in mind. The user journey is always of greatest importance and website design should not focus on making that experience more complex than it needs to be. By treating a website as an evolving, changing and updating digital asset, we ensure the website design process is built around this expectation and when it does come to changing, updating and adding more content to make the user experience even better later down the track, it is executed easily and efficiently.

A great website sells

At Red Meets Blue we believe in websites that focus on customers first including what they want to read and hear instead of just focusing on what we want to say. With that in mind, each user experience is unique and not a template and a custom website design ensures your final website interacts with your audience in meaningful, powerful and impacting ways so as to sell your message with sizzle.

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