- I am developing something new and I need a well-positioned brand
- I have a great product or service built on a great idea
- I need to better understand who my audience is and what they value
Launching a new brand
Great brands for startups
Great brands help launch great businesses. However, without a level of understanding and insight into how to best engage your audience with an intentional brand, you stand to miss out on the quick market share uptake and momentum that is generated by launching.
The reality is that a great product is not enough. You must find a way to articulate its value to the audience in a compelling way. Great brands help new businesses launch to market and accelerate quickly and without a great brand, this fast-growth opportunity is often lost.
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You need a specialised skillset to walk you through the right process. We work with startups and new brands from existing entities to uncover your…
Purpose
Uncover the purpose and story around which your brand will revolve.
Audience
Articulate who your audience is, what they value and why you will be important to them.
Story
Develop a series of core messages to better sell your business to your market.
Identity
Create a strong creative foundation to engage your audience powerfully.
Strategy
Lead with a launch plan that maximises your budget and creates strong momentum.
Our approach for startups
We build brands to have maximum impact and craft launch plans to leverage momentum in the market. We tailor our approach specifically to new brands to ensure that chances of success are maximised and we engage your new brand in the following way:
Brand Strategy for startups
Uncover the foundation of a brand through a Brand Strategy month.
Brand Development for startups
Ensure a strong foundation is built through auditing and developing the brand from the ground up.
Brand Management
Develop an intentional, disciplined strategic plan with actions for brand communication and marketing.
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