• Be-brandbook
  • Be-hotel-items
  • Be-Logo
  • Be-Signage
  • Be-trifold
  • Be-Website


What They Do

Serviced apartments in Fremantle

Type of Business

Established and in transition

Brand Purpose

A place to rest and reinvigorate

The Be. Story

With a Fremantle location that was once home to the Americas Cup, this serviced apartment accommodation site undertook a major transition and approached Red Meets Blue to lead them through a process to rename, rebrand, and relaunch to market.

Red Meets Blue managed the strategic positioning via our Brand Strategy process, renaming to ‘Be. Serviced Apartments’ and rebranding to the new visual identity that you see today.

Finally, a brand launch strategy was developed and executed with ongoing Brand Management in place.

The Be. positioning statement ‘A place to rest and reinvigorate’ became notably important in defining not just the brand but the entire experience and product offered to customers.


- Best Brand Awards Finalist 2014
- 21st Annual Communicator Awards | Award of Distinction in Hotel and Lodging Websites