Berrington

Poised for growth and with future locations underway and planned, Berrington has a bright future. As a premium residential aged care provider, The Berrington experience is a significant part of its proposition, but the brand was not reflecting this. Red Meets Blue engaged a series of workshop and strategic steps to uncover not just what Berrington offers, but the DNA behind their success to date. It turns out, there’s a powerful story and passion that sits at the heart of the organization, and from the strategic foundation set, we conducted an entire brand refresh project including:

– Refreshed brand, stationery and style guide
– Master brand content written including new brand story, values and messaging
– Brand book
– Launch material and promotions for new locations
– Brand culture manual
– Brand story video
– New digital image
– New Berrington Group Australia master website