Building on the new brand positioning as Perth’s premium hardwood flooring specialists, Enriching Lifestyles was a campaign created to communicate the strong partnership and purpose of Bamboozle and Lifewood, two recognised, hardwood flooring brands. The client decided to use a ‘product as hero’ approach to effectively engage the target audience. A landing page website, an introductory video and a set of digital adverts were created for Facebook and Google ad network as part of the strategic campaign to convert user sessions into enquiries and showroom visits.