Throughout 2015 we’ve been busy working with Equitem Financial Strategists on refreshing the look, feel, and messaging of their brand. Having recently shifted towards a relationship-based delivery model and experienced growth in the company, there were parts of the Equitem story that weren’t being told, and through partnering with them, we created the brand purpose ‘Protect your finance. Control your future’, before then developing the brand across their content, collateral, and digital presence.

Building on from the initial brand development work, which included an update to the creative design, a new brand story and brand book, and a new website, Red Meets Blue continues to work with Equitem on growing their brand, focusing on the planning and execution of marketing campaigns and brand communication.