Hywood Partners

Paul from Bridges Financial approached Red Meets Blue to assist with their transition to a new name and brand. The change was about building something that new that aligned with the future direction and core values that clients had grown to appreciate over the years. It was also about adapting to the changes in the world and meeting the needs of the modern day client. With a new name that paid respect to a grandfather who instilled the value of education, a brand position was created centred around ‘straight talking financial advice’.

Moving forward, the Hywood team backed by the Hywood brand represent a commitment to go beyond advice and to educate clients at every stage of the process through straight talking, jargon free advice, and with transparency and honesty. At every point from logo and colour palette to brochures and fonts, and from websites to content, Red Meets Blue worked to develop an integrated voice with consistency.