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What They Do

Technology solutions for business

Type of Business

Established and in transition

Brand Purpose

You grow. We scale.

The Logic Story

Logic Networks came to Red Meets Blue to revitalise their marketing strategy and redevelop their brand. Through a series of workshops, we uncovered Logic’s core capabilities and more importantly, their passion to help entrepreneurs and their businesses grow well.

After refreshing the name and relaunching the brand as ‘Logic’, Red Meets Blue began implementing ‘You grow. We scale.’ as a slogan and direction for all content, collateral, digital assets and strategic communications.

The new Logic marketing strategy focuses on a content first approach designed to support, empower and educate the market that Logic seeks to engage.

"I have nothing but absolute positives to say. All my market research points me to believe that Red Meets Blue is uniquely placed in the market. It is really exciting to see”

- Paul Claessen, Director & CEO of Logic


- Best Brand Awards Finalist 2014
- Creativity International Awards 2014 Silver Award