The Riverview Story

Red Meets Blue worked with Riverview Church to define a new visual and brand identity for the organisation’s future that could be driven forward by their in-house design and communications team.

As a multi-faceted organisation with various brands serving different functions, aligning the entire group to present a unified direction moving forward was key.

Through the Discovery process, a creative direction was determined before then being realised in Brand Development with a final brand identity that communicated the church’s diversity, uniqueness and down to earth nature.

To complete the identity, as well as protect it into the future, a strong style guide was set in place with landmark documents created from which the brand could then be grown.