After conducting a strategic workshop to better understand Rocketfuel and their objectives, Red Meets Blue developed a website strategy report to better define the audience segments who might visit their website, what a valuable interaction looked like and how to design the best experience for these visitors. From there, we were able to plan and design a visually immersive website that has become a part online store – part education hub – part story telling website and the new online destination for Rocketfuel coffee.