The Mix Story

The Mix enjoyed a great location, but in order to take advantage of the foot traffic, they needed a strong brand direction to help clearly communicate who they were and what they did to the passers-by.

Red Meets Blue delivered a rebrand, placing a stronger positioning emphasis on ‘Frozen Yoghurt & Drinks Bar’, alongside a launch strategy comprised of additional marketing, upgraded signage, better database communication and a loyalty program.

The results were immediate with the Red Meets Blue process helping the cafe to uncover quick uptake with new customers.