Advertising Agency

The new advertising agency

The concept of the advertising agency has changed. At Red Meets Blue, we’ve noticed a blurring of lines over the years between terminology such as design, marketing and advertising. Often, clients are unsure what the difference is and our hope is to provide clarity on how to better understand the industry.

For these reasons, at Red Meets Blue we define ourselves as a holistic brand management agency equally passionate about brand positioning, marketing strategy and advertising innovation. We believe that the success of any advertising agency relies on developing a strong brand positioning that differentiates clients in their market. We believe that a great advertising agency then needs to build on that brand foundation by developing a strong communication and marketing strategy that is holistic in approach. It is only then that an advertising agency can develop effective campaign briefs to insert innovation and creativity into the message, method and execution to assist in advertising the brand.

Is Red Meets Blue an advertising agency?

As defined by the Mad Men era when advertising agencies were typically very expensive and reserved only for the largest organisations, no, that’s not us at all. We work with a range of companies from startup to very large and our costing structure is designed to accommodate a range of companies looking for an effective advertising agency. Our passion is not biased towards organisations of any size but towards assisting them in building great brands.

As defined by this new era of the advertising agency where brand positioning is considered, holistic communication strategy is implemented and advertising campaigns are integrated, efficient and optimised for clients, yes, that’s us.

We are the advertising agency of the new era with a process, methodology and framework that ensures our clients get the very best in innovative ideas that drive them towards their organisational goals and are integrated at every level both online and offline.

The process

We believe that any great advertising agency must start with brand positioning and work towards a plan that implements effective advertising campaigns.

1. Brand Strategy – Uncovering who you, where you are going, what you hope to achieve and the essence of what makes you as a company unique in your industry.
2. Brand Development & Audit – Ensuring that your brand is foundationally strong, aligned to your brand position and consistent in aesthetic and messaging.
3. Brand Management & Advertising – As a holistic agency, we work on annual goals, quarterly plans and targeting advertising campaigns for our clients to assist in them achieving their objectives

What advertising agency services does Red Meets Blue offer?

At Red Meets Blue, we offer a variety of services as an advertising agency passionate and these include:

• Brand positioning strategic pieces to determine where in the market you sit as a strong foundation for any advertising campaign
• Brand building services across logo, content, collateral and online to ensure the foundation of your brand is strong prior to any advertising work
• Advertising agency campaign development to lift market awareness and drive targeted traffic to your brand
• Targeted advertising campaigns to specific market verticals and audience niches design to gain market share
• Budgets and media schedules to optimise spend across most effective channel split
• Dashboards and metrics to assist in advertising agency campaign measures
• Execution of campaigns across printed material channels such as press and mail out
• Integration to online channels such as pre roll ads and display advertising directed towards conversion focused landing pages and online experiences
• Ad execution across online channels, radio and television

Whatever your business, if you are looking to engage an advertising agency to conduct a series of targeted campaigns dedicated to helping you achieve business growth, Red Meets Blue has the capability to assist with your needs.

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