Our award winning engagement has been built from countless of successful client projects, and consists of three stages. All projects start with a strategic step before moving onto a development and finally, where needed, step 3 involves ongoing brand management.
We believe in a strategy-first approach and for this reason, we begin every client engagement with Brand Strategy, a month-long integral part of our international award winning process and the essential platform for building a brand that successfully connects to the audience and market.
Your brand strategy workshop is built on our award winning engagement framework and delivered in person or virtually over half a day, or a full day based on the complexity of your scenario and your needs. It provides time to unpack your core challenges, the market you exist within, your objectives and goals and the distinctive story that your brand is built on. The core goal of the strategy workshop is to uncover and brainstorm how best to position your brand in the market for success and differentiation, authentically and creatively.
From the brand identity, to collateral, content, and digital website design, right through to graphic design environmental and signage needs, we develop brands from the ground up leveraging a strategic foundation for our creative services.
In Brand Development, the Brand Positioning Report provides us with the required understanding to effectively audit the brand and identify what you need to ensure complete consistency and a strong branding foundation from which to begin your ongoing communication and marketing. We use this Positioning Report to brief our creative and digital teams and develop a brand that is targeted, engaging and ready to launch to market.
Finished items include:
Building on the success from our Brand Strategy and Brand Development phases, Brand Management allows us to ask the question around ongoing needs and custom build a package that assists you with managing your brand and achieving your goals in the short, and long term. Our clients enjoy engaging Red Meets Blue in retainer relationships that include ongoing help with
– Website updates and creative services
– Strategic and brand advisory
– Content writing
– Campaign services in strategy, ideation and roll out