Marketing
Marketing is no longer about guesswork. The power of the data available to us today means that marketing has become a discipline driven by meaningful insights, creating an accountability that when managed right, leads to more leads, and more conversions.
At Red Meets Blue, we believe that harnessing data empowers decision-making and creating a disciplined process to tests, measure, interpret, understand, and optimise activity leads to better outcomes and greater ROI.
“I have nothing but absolute positives to say. All my market research points me to believe that Red Meets Blue is uniquely placed in the market. It is really exciting to see.”
Our Awards
When looking to establish a marketing strategy, it’s also important to see the whole picture. Whether it is search engine optimisation, Google Adwords, email marketing, or online display advertising, too often people only see part of the picture.
Although these things are all important, it’s just as important to look beyond individual techniques and consider how the brand experience is impacting conversion, how the brand culture is impacting retention, and how the brand reputation is impacting the long-term growth of the company.
Our process
To achieve marketing campaign success, walking through a comprehensive and proven process gives you the best possible foundation.
Brand Strategy
We start by understanding the goals and objectives of your organisation, establishing a pathway for the next one, three and five years
Brand Development
With a greater understanding of who you are and where you want to go, we build on the brand messaging to create the assets required to deliver the marketing strategy.
Brand Management
Every great marketing campaign is built on a commitment to consistently improving its execution and performance, and we deliver the entire process to ensure consistency and results.
Our Services
Our marketing services, designed to blend strategy, creative and digital in a way that produces client outcomes, include:
- Marketing strategy planning that integrates the messaging, channels, and audience and stakeholder groups into a cohesive pathway forward.
- Marketing scheduling for the execution of campaign and lead generation activity with tasks and responsibilities clearly defined.
- Digital marketing strategies that are targeted, measured, and optimised to produce the best possible outcomes
- SEO and Google Adwords to help your business be found through both organic and paid search channels
- Traditional marketing execution through channels such as television, radio, media, direct mail, and signage
- Automation campaigns powered by the latest technology to improve insights and success for email marketing and content marketing strategies
- Stakeholder engagement workshops, sessions and focus groups to gather valuable understanding and generate organisational buy-in
- Content marketing strategies to increase engagement, enhance market perception, and provide ongoing education and value to audiences
- Experience marketing to assist in improving client conversion, retention, and ascension endeavours
Start the conversation
If your business is currently without a clear, data-driven marketing strategy, we’re confident that you’ll find value in speaking with us about creating a pathway forward.
