Startup Strategy Survey

Startup Strategy Survey

Step 1 of 4

1. What is the name of your company?
2. Does it go by one more than one name?
3. What industry are you in?
4. Do you have an online presence? (include websites and social channels)
5. Do you have any slogans?
6. In a sentence, what do you do?
7. What is your mission/vision statement?
8. What are your company values?
9. What ambitions do you have for the company?
10. Do you have a company strategic growth plan?

11. Who is your ideal audience? (describe them)
12. What are you selling to them?
13. How do you think they will find out about you?
14. Do you categorise your customers? If yes, how?
15. Why do you think your customers will love you?
16. What value do you provide to your customers?
17. What’s the current state of the market you’re entering?
18. What opportunities and threats need to be considered?
19. Is there any seasonality to your business?
20. Who do you see as your key competitors?

21. How do you compare? And how do you differentiate?
22. How do they advertise?
23. How would you like to be perceived in the market?

24. What do you hope this branding project with Red Meets Blue will deliver?
25. How did you find the sales/get to know us process?
26. What were the key reasons that drove the decision to move forward with Red Meets Blue?
27. At this point, would you feel comfortable with referring us to a friend / colleague? If not, at what point would you feel comfortable?
28. How many people will be attending the strategy workshop?
29. We cater workshop with food and beverages - are there any dietary concerns we need to be aware of for you or other attendees?
30. And finally, is there anything else you feel we should know about before our strategy workshop?
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For our feedback, approximately how long did this survey take to complete?
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